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Are You Using Triple-threat Approach to Ministry Marketing?

Expanding your reach (or marketing your ministry) is a lot like cooking. You may have purchased the best ingredients (technology, ideas, etc.), have the step-by-step instructions printed in front of you yet when all the preparation is over the dish falls flat. Where did you go wrong? Has this ever happened to you? Are you using the triple-threat approach to ministry marketing? A lot of pastors run into this problem when attempting to expand their reach. Whether you have a team already ...
March 23, 2011 by janice in Blog, Expand Your Reach, Expansion Plans, Market Ministry 0 Comments
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8 Ministry Marketing No-no’s

On my recent free teleseminar I gave away lots of tips, but my top eight "Don't Do It!" tips weren't included. So, to balance the scales, I'm going to share these 8 Ministry Marketing No-no's tips with you today. Ready? Don't Develop "Shiny Object Syndrome." You have "SOS" if you try EVERY "new" thing that hits the marketplace in an effort to stay relevant and think that each new toy will be the one that finally get results Don't be ...
March 21, 2011 by janice in Blog, Expand Your Reach, Expansion Plans, Market Ministry 0 Comments
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Do you have a BIG Mouth?

"Word of mouth" just got louder! Poll 100 experts and ask what is the most efficient form of marketing and 70% would say word of mouth. It is so popular that in social media circle it is now know by the acronym "WOM". Yet there are others who would readily spew out a few other methods or mediums. Certainly one could argue that in some form or fashion, they would all be right! But I contend that the most successful ...
August 16, 2010 by janice in Blog 0 Comments
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Quality NOT Quantity Forget What You Heard, This is NOT a numbers game!

So you're feeling like a Rock star. You're on Facebook, Twitter, YouTube and more. You're tweeting that you just posted that your new blog article is up! You are on it. Your Twitter followers have doubled in just the last two weeks, you've posted over 1000 tweets and your friends on Facebook just toppled a thousand! You're in Tulsa, OK finishing up a speaking engagement and you're talking to the crowd gathered around when someone says to you "I feel like ...
August 16, 2010 by janice in Blog 0 Comments
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Protecting Your Ministry From Brand Damage

Protecting Your Ministry from Brand Damage from Janice Johnson on Vimeo.
August 16, 2010 by janice in Blog 0 Comments
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A Ministry Lesson from the 4th Fireworks Celebration

I spent my Independence Day in my hometown of Savannah, GA with my extended family. Wow, it really was amazing. While I had spent time with these same people I had known all my life, something seemed apparent that this gathering was different from all those previous. This year as we gathered together for the purpose of having fun and visiting with one another, we were all decked out in our matching family reunion style t-shirts. Was that some of ...
August 16, 2010 by janice in Blog 0 Comments
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Are you a Champion?

"No surrender, no retreat we take the battlefield over EVERY time!" Wow. What a statement! Taken from the Los Angeles Lakers' Ron Artest's new single, "Champion", which he made sure he 'shouted-out' during his post game interview, this is a mantra that I am definitely adopting. Today marks the first day of summer and what I see as a season for champions. Summer, the end the NBA season, the peak of the World Cup, the time of year where ...
August 16, 2010 by janice in Blog 0 Comments
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A Special Father’s Day Memory

August 16, 2010 by janice in Blog 0 Comments
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Soar don’t settle

I hope you got a chance to enjoy some BBQ, baked beans, just plain, good ole fashion grillin' as my uncle would say. Memorial Day, traditionally, marks the beginning of a season of family fun in the sun: beaches, vacations, time with family and friends. While for many this time of year commences an influx of road trips, summer camps, and much needed family get-a-ways, for most churches it often represents a season of stark decline. Decreased attendance, sporadic ...
August 16, 2010 by janice in Blog 0 Comments
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A Life of Sacrifice

Happy Memorial Day! It takes a brave man or woman to sacrifice their life for that of someone else. Even if it is someone you know, love, and trust. OK, be honest, would you without hesitation, willingly throw yourself in front of a moving train for your old nagging auntie? What about your cousin who always wants to borrow $20? Now imagine, giving up your life for a complete stranger? Or someone that openly disrespects you, ...
August 16, 2010 by janice in Blog 0 Comments
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