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Does Social Media Help?

  Do you need help expanding your reach? Click Here to Download Your F.R.E.E. Ministry Marketing Makeover Kit. Read more

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It Really Does Matter What THEY Say

Yes, it Really Does Matter What THEY Say Did you ever wonder why Jesus asked Peter, "Who do men say that I am?" Surely, He was clear that He is God; so what did it matter what others thought about Him? Jesus knew that in order for his earthly ministry to expand it was imperative that we have a clear view of His image in the marketplace. Even more critical, his team had to know who He was—after all they were extensions ... Read more

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How to Bring Back the LOVE Once Held for Church

4 Ways to Bring Back (or Spark) the LOVE Once Held for Church Be credible.It all starts with credibility. A long time ago credibility was based on how many degrees you had on your wall and how many letters followed your name. That's not the case today – Web 2.0 has changed everything and if you want to succeed in reaching more people with your message or THE message you'll need to know and embrace these 4 steps to creating ... Read more

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What To Do When You Have So Much to Do

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Church HATE are you contributing?

"People love God, but hate church." During a recent seminar session phenomenal Pastor and leader, Bill Hybels, made this resounding statement. And you know what? I concur. Big suits draped over even bigger egos. Frilly dresses. Lace socks. Bible toting and scripture quoting. Emphatic, energetic commands spewed from a stage. Seems to me that we make it real easy for "outsiders" to hate what we do and who we are. Aren't we MUCH more that these images? Would you agree that life as ... Read more

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Uncovering Ministry Marketing “Connection Factor”

Your BFFM: Uncovering the Ministry Marketing "Connection Factor" Have you found your Best Fit For Me ("BFFM") audience yet? That's what I call my ideal audience – my "BFFMs". Call it tweenish if you like (I am a mother of a preteen) but we actually can learn something from the teen-texting lingo. BFFM suggests that there is more than just a mere association with our audience; on the contrary there exists a potential for a great relationship. Use of the word "target" seems ... Read more

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Where do I find time to expand my reach?

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Expand Your Reach Podcast Channel

We are currently updating our Podcast library and will have them posted soon...please check back? Read more

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Are you serving snacks or meals?

Are you serving snacks or meals? How to make the most of your ministry marketing! Do you use the snack or full meal approach when it comes to your ministry marketing? I often encounter passionate leaders so enthused about "what they do" and how they "help the world around them" that they overload their audience with information in their marketing. I liken it to being served a five-course meal when all I needed was a light snack. When marketing your ministry are you ... Read more

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Duty or Desire? What’s YOUR Motivation?

A few of my VIP clients and I were chatting--(actually, I was conducting a question and answer session for a ministry leadership team) when a popular but rarely discussed scenario was presented. "Janice, how do you handle the "unfaithful" worker?" Yes, even in ministry-- a very sacred and satisfying work-- we are faced with this very common leadership challenge. Before I share my response, please note that I am a firm believer that the success or failure of an organization hinges on ... Read more
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