Expand Your Reach

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3 Old School Ministry Marketing Strategies That Will NEVER Go Out of Style

People change. Processes change. Principles NEVER change! Whether you've been in ministry for one week or one decade, the principles of expanding your reach when understood and applied ALWAYS work. As you set to accomplish your ministry goals and realize your vision of touching more lives, earning as you serve, or leading a life of legacy and impact be sure that remember to keep your ministry marketing efforts simple, yet strategic. The key to doing this is to focus on building ...
July 25, 2011 by janice in Blog, Expand Your Reach 0 Comments
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Expansion in Action

"If you're not out of your comfort zone, then you're probably not walking in obedience to God" What a bold proclamation—filled with such resounding truth! As I read a recent blog post from beloved client, business partner, and now dear friend Janice Fletcher, President of Christian Coach Institute, I am reminded that the privilege to serve as a leader is one that should not be taken lightly. Beyond the center stage appearance at events or fancy titles on business cards and ...
July 18, 2011 by janice in Blog, Expand Your Reach 0 Comments
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Uncovering Ministry Marketing “Connection Factor”

Your BFFM: Uncovering the Ministry Marketing "Connection Factor" Have you found your Best Fit For Me ("BFFM") audience yet? That's what I call my ideal audience – my "BFFMs". Call it tweenish if you like (I am a mother of a preteen) but we actually can learn something from the teen-texting lingo. BFFM suggests that there is more than just a mere association with our audience; on the contrary there exists a potential for a great relationship. Use of the word "target" seems ...
May 12, 2011 by janice in Blog, Expand Your Reach 0 Comments
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Where do I find time to expand my reach?

  Do you need more tools in expanding your reach?Download your FREE 'Ministry Marketing Makeover Kit'
May 3, 2011 by janice in Blog, Expand Your Reach, Video 0 Comments
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Are You Using Triple-threat Approach to Ministry Marketing?

Expanding your reach (or marketing your ministry) is a lot like cooking. You may have purchased the best ingredients (technology, ideas, etc.), have the step-by-step instructions printed in front of you yet when all the preparation is over the dish falls flat. Where did you go wrong? Has this ever happened to you? Are you using the triple-threat approach to ministry marketing? A lot of pastors run into this problem when attempting to expand their reach. Whether you have a team already ...
March 23, 2011 by janice in Blog, Expand Your Reach, Expansion Plans, Market Ministry 0 Comments
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8 Ministry Marketing No-no’s

On my recent free teleseminar I gave away lots of tips, but my top eight "Don't Do It!" tips weren't included. So, to balance the scales, I'm going to share these 8 Ministry Marketing No-no's tips with you today. Ready? Don't Develop "Shiny Object Syndrome." You have "SOS" if you try EVERY "new" thing that hits the marketplace in an effort to stay relevant and think that each new toy will be the one that finally get results Don't be ...
March 21, 2011 by janice in Blog, Expand Your Reach, Expansion Plans, Market Ministry 0 Comments
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