Posts Tagged: BFF

Your BFFM: Uncovering the Ministry Marketing "Connection Factor" Have you found your Best Fit For Me ("BFFM") audience yet? That's what I call my ideal audience – my "BFFMs". Call it tweenish if you like (I am a mother of a preteen) but we actually can learn something from the teen-texting lingo. BFFM suggests that there is more than just a mere association with our audience; on the contrary there exists a potential for a great relationship. Use of the word "target" seems ... Read more